Meta has removed the Instagram account of Bellesa Boutique without warning. The account focused on sexual health for women and queer people. The ban fits a broader pattern of Meta cracking down on sexual content.

Bellesa Boutique had tens of thousands of followers. It mainly shared educational information about sexual health. The account contained no explicit images. However, it did respond to followers' questions about sexuality and health. Meta gave no specific reason for the removal.

Meta enforces strict rules around sexual content on Instagram and Facebook. Non-explicit sexual education is generally permitted under these rules. However, enforcement is often stricter in practice. Experts note that these bans disproportionately affect women and LGBTQ+ accounts.

Bellesa Boutique has appealed the removal decision. The company states their content provides important health education. A Meta spokesperson said accounts that repeatedly violate rules may be removed.

The case raises questions about censorship of sexual health on social media. Many health organisations argue that good education on this topic is essential.